Rachel Liechti is definitely here to bring color into this world. 💖💙💜💛💚🧡
Her work is a true extension of her personality: light, radiant, and full of humor. She manages to infuse this exact energy into her creations – pieces that are bold, colorful, and full of life, while always respecting the guidelines of a brand. And all of this in a minimalist yet high-quality style.

The brand we developed for her captures exactly that: it reflects her essence without ever overshadowing her work. We chose a minimalist branding approach, integrated her props as design elements, expanded the color palette with vibrant accents, and combined it all with a distinctive logo that fits her perfectly. The props she uses herself became our design elements – and thus, a beautiful circle was completed.

Be sure to check out her website and her work!